“James Madison University” encircles the top of the seal and the founding date of “1908” is at the bottom. The JMU seal represents the original coat of arms of President James Madison’s family.
The James Madison University seal typeface, proportions and placement of elements shall not be altered. The James Madison University seal shall not be used as a background image. No part of the seal shall be used separately. The James Madison University seal shall be used in its entirety. The James Madison University seal is surrounded by a “clear area.” No words or graphic elements shall ever overprint, touch or appear behind it. The James Madison University seal is a registered trademark and always shall be accompanied by “TM.”. The primary logo should be used for prospective students. The James Madison University seal shall not be used for prospective student materials. The James Madison University seal is not a logo and shall not be used as such. The James Madison University seal shall be legible. The JMU seal must be displayed according to these standards. There are established conventions and compositional rules for using the Duke brand as part of the visual identity for university units and for external partnerships.įor guidelines and downloadable templates, please visit the Branding Guidelines page.įor information on graphic trademarks and licensing, visit the Duke Communicator’s Toolkit.Reserved mostly for formal events, the James Madison University seal may appear in JMU Purple or black. The capital D in “Duke” in the wordmark shall be no smaller than 3/8” (see height of x). For a printed piece the Duke wordmark placement shall be at least 1/2” from the edge or top of page. There should always be a buffer zone surrounding the Duke wordmark, with no type nor graphics appearing in the zone (the buffer zone is the space that is half of the height (1/2 x) of the capital D in “Duke” (x) in the wordmark – it extends above, below, to the left and to the right of the wordmark). 
To re-size the wordmark, always constrain proportions by locking the aspect ratio so the height and width are scaled together. When using the Duke wordmark, always use an official logo file. The Duke wordmark is set in the typeface Garamond LT 3.
Additional copy, images or any other new elements should not be added to the wordmark without approval.ĭownload The Official Duke Wordmark Composition, Proportions and Spacing. 
The wordmark may not be rotated or rendered three-dimensionally.The wordmark may not be surrounded with-or placed on top of-a pattern or design.Alterations of any kind are not permitted.The wordmark may be used as a standalone or combined with an entity name in compliance with Duke’s guidelines for sub-branding and partnerships.
It may also be used in print materials, including brochures, newsletters, flyers and advertisements as well as on websites and in other digital properties. The wordmark should be used on stationery, business cards and letterhead. The word “Duke” in Garamond font is the “Duke wordmark.”Ī second version of the wordmark includes the word “University” and both are acceptable. Find the resources and best-practices you need to successfully apply the Duke visual brand identity to your project.
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